Chemena Kamali creates a bohemian winter at Chloé

Chloé's new winter collection is special in many ways. Especially since it is the first collection by new creative director Chemena Kamali. Femininity, elegance and bohemian are the code words here. We would like to take you on a discovery along the fresh designs and reinvented classics.

Leading lady

Chemena Kamali succeeded Gabriela Hearst. Hearst gave the French fashion house its well-known eco-chic identity. We are curious to see in what way the German Kamali will leave her mark on the iconic brand.

Her record already looks promising. Kamali was active at prestigious brands such as Saint Laurent and Chanel. Combining that experience with untold creativity makes her the perfect leading lady for Chloé.

Bohemian alla Kamali

Kamali is known for modern and accessible designs that stay true to feminine elegance. She plays with fresh contrasts, bringing a young energy to the design table. Her creations have a bohemian feel with flowing silhouettes, rich fabrics and subtle details. It is almost as if the boho chic of yesteryear is back, but with a touch of Parisian sophistication.

Sienna Miller as muse

No one exudes bohemian more than Sienna Miller. Kamali too seems to know that. She has found her boho muse in the British actress. Miller embodies the playful sophistication that has typified Chloé for decades. That casual, cool style is the inspiration for Kamali to define the bohemian looks anno 2024.     

The Eve over-the-knee boots are the perfect example of bohemian new style. A touch edgy, feminine and tough at the same time. Wear them as a bold counterpart to a flowy boho dress. The Coddington Boot also add a touch of boldness.

Icons reinvented ...

Marcie has long been one of Chloe's most loved designs. Both the bags and loafers received a Kamali update. The Marcie bag comes in new materials, such as grey-brown nubuck. You can find the Marcie loafers both with and without a heel - whether or not finished with a wool lining. Or how about Marcie ankle boots in timeless Clay Brown?

New icons in the making

Kamali stays true to its heritage, but it also dares to break new ground. The Bracelet bags are the perfect example. Inspired by the house's archive, these small handbags promise to be the it-bag of the season. Wear the Bracelet bag casually around your wrist for an instant playful finish to your outfit.

Need a bit more space? Then choose the Paraty 24 in stylish shiny leather or the Camera bag with tough buckles. These handbags are guaranteed to add a touch of Parisian flair to your weekday outfit.

Responsible luxury

At Chloé, responsibility and creativity go hand in hand. With this first collection, Kamali proves that she is continuing on that momentum. Her focus on aesthetics and sustainability will undoubtedly further strengthen Chloé's position in the world of luxury fashion. Because a Chloé woman will always be stylish, chic and a touch rebellious - just like Kamali herself.

Want to add a Chloé creation to your winter wardrobe? You will find a fine selection online, or feel free to come and try it on in the shop in Ghent. We will be happy to advise you!